Below are 3 things you didn’t know about Amazon PPC. If you’ve sold on Amazon before, you probably are quite familiar with Pay Per Click Advertising.

Yes, it’s a ‘clicks game’ and you want to make every click count.

You want your Click Through Rate (CTR) to shoot through the ceiling while lowering your ad spend.

This is basically what a positive Amazon PPC campaign structure should look like.

Even though this is what makes your ad campaign rock, there are 3 things you probably didn’t know about Amazon PPC:

1. Conversion Rates

We’ve interviewed a good number of Amazon sellers over the past month and learned that most of them do not actually know what their conversion rate is.

Well, there are several things wrong with this. 

Imagine running your Amazon PPC but do not know how much money you’re making from each campaign…

One thing is for sure here: You’re risking turning off a campaign that was bringing you the most amount of money!

This can set you further back and undo all the good you’d accomplished thus far.

2. Click-Through-Rate (CTR) 

The formula for CTR looks like this: (Total Clicks on Ad) / (Total Impressions) = Click-Through Rate.

However, this is another important aspect of Amazon PPC that most advertisers are oblivious about.

A high CTR means that when a high number of people see your ad, they click it.

This not only boosts SEO but both sales and conversions!

However, you can have a high CTR but low conversion rates!

Meaning, even though people click on your ad (since it’s quite good), the actual full listing isn’t persuasive enough to win you the buy box.

That is why optimizing your listings is vital because it prepares your ad to convert better, making absolute use of both clicks and purchases.

You can view your CTR within the dashboard of your Amazon PPC account. 

3. Targeting Competitors

If you can’t beat them, join them, right?

Well… Why not beat them, and then surpass them?

Yes, they are already up there and you’re not.

But by targeting your competitors, you’re learning about:

  • What their best SEO & PPC keywords are
  • How they design their images
  • General title layout
  • And most importantly, what people are saying in product reviews.

You can take the information you learn just from reviews of your competitors’ products and optimize your listings for auto-profits!

With this Amazon PPC campaign structure, you can make better listings and even surpass your competitors!


All in all, the above tips define what a lucrative Amazon PPC campaign structure can marinate into.

If you implement these little-known adjustments in your campaigns, just like our team, you can see 25% or even more conversion rates right out the gate!

Populate auto-profits in your PPC campaigns and come out smiling by checking out what is proven and profitable here: Amazon PPC Management by Conversion Study

If you have a company with 15k+ per month revenue & need help optimizing your SEO strategy, we can assist you here: or call us at 1+ (720) 378-8823

Learn how to rank your products on page 1 of Amazon in 7 days:

See you on the inside.

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