In this letter, you’ll discover 4 huge differences between Google and Amazon SEO.
There isn’t a competing element as such between the two such engines but there are certain things you have to note especially if you’re a content creator on these platforms.
Amazon is a search engine just as much as Google is.
The key difference lays with the users.
Google attracts people who are looking for information and to acquire knowledge about certain topics, places, news, and trends.
This could be information based on a certain new technology that has recently hit the market, a brand new podcast, how-to-do certain things and so much more.
With Amazon, it’s all about shopping.
Customers search for products or items of their needs.
9/10 times somebody goes to Amazon, they’re looking for something to buy.
So let’s look at how the two search engines differ in terms of SEO.
Differences in SEO Practices
Even though Amazon is a search engine like Google, results returned after a basic search are always different.
And when it comes to ranking, Amazon SEO and Google aren’t even in the same ballpark.
Sure, both algorithms are triggered by keywords to achieve ranking, but how they go about that is drastically different.
Here are 4 main differences:
Although keyword stuffing is no longer valuable for Google SEO like in the early days of its initiation, carefully planned reoccurrence and neatly organized keyword placement of your targeted phrase throughout your copy is vital.
Even though this can also be applied with Amazon SEO, a single usage of a keyword is enough to get you ranking for that search term.
Of course, keywords used in the title will be regarded more heavily in terms of ranking, but you still have the potential to rank for a keyword that you’ve used a few times in the bullet points of your listing.
On Google, one-time use of your targeted keyword or phrase isn’t enough if you’re looking to be on page one.
2. Keywords: Long-tail vs Short-Tail
Amazon SEO focuses mainly on specifying short tail individual keywords that target items a customer is searching for.
For example, if a customer is searching for a flask, the A9 algorithm is going to position that search term to return a bunch of home appliances that match that query.
This is because no one is going to write a lengthy sentence (longtail keyword) to describe a flask on Amazon.
Whereas when it comes to Google SEO, the algorithm is designed to include a place for long-tail keywords as it is mostly information-based.
Google is a place that most people go to when they are looking to learn about different topics, how-to-do stuff, and this can include phrases that are lengthy.
So when you’re writing a blog or reworking a webpage, the focus should be on targeting one or two longtail keyword phrases throughout your copy.
Although keyword phrases may come naturally when creating content for both Amazon and Google, breaking up keyword phrases doesn’t limit your ability to index and rank for that particular phrase.
For example, if you’re writing about “anti-aging face moisturizer for women” and the phrase “anti-aging cream” comes up as a high volume phrase in your search, you could use “anti-aging” in the title and “anti-aging face wash” in the bullets and still rank for the full phrase.
Therefore while maintaining long-tail keyword phrases is vital for Google SEO, individual short tail keywords are the name of the game when it comes to Amazon SEO.
3. External Links
Google SEO relies heavily on external websites that link to your content.
With external links, your site will have a significant volume of traffic flooding in and this will improve your ranking and domain authority.
Meaning if you’re sharing your blog post on social media, forums and other sites, clicks made to your links with improving your overall SEO health.
Google places value and trust on how many external links are connected to your site or page which helps with ranking.
However, with Amazon, external linking isn’t as important.
The A9 algorithm focuses on the keywords users are searching for within their own site and whether or not your product page includes those keywords.
Of course, when you have sites outside of Amazon link back to your product page, it will increase your brand recognition, searches, sales, and conversions.
But that external linking is not considered when ranking your product on Amazon.
And in the same light, Amazon does not allow sellers to link to external sites that are likely to drive a customer away from your listing.
4. Clicks and Conversions
The final difference between Google SEO and Amazon SEO lays in clicks and conversions.
Google’s algorithm mainly focuses on selling ads, whereas Amazon’s algorithm was designed to sell products.
Even though you can purchase products through direct links on Google, and ads do also exist on Amazon, the main driving metric is different.
Google SEO places significant metrics on the number of clicks your page, blog or post receives, where those clicks are coming from, and how long a searcher stays on your site. The longer they stay, the more relevant Google deems your content to be for a particular search phrase.
On the other hand, the A9 algorithm focuses mainly on selling products and monitoring your conversion rate.
If your sales volume is high, your product page ranking will shoot through the roof because it is relevant to the customer.
Although other factors are considered, a light bulb with 1,000 sales will inevitably rank higher than one with only 10.
As much as Amazon SEO and Google have got quite a few similarities, your ranking prowess lays in the difference between the two search engines.
If you apply Google SEO practices in Amazon, your ranking will suffer and so will your conversion rate.
If you’re a seller on Amazon, you need not just the best SEO practices but the ability to outrank your competition.
That is why at Conversion study, we’re offering an amazing Amazon SEO service that is guaranteed to help your business thrive and rank on the first page within a few weeks.
Are you struggling to expand your reach on Amazon?
Are you still unsure how to properly incorporate your keywords to index and rank highly on Amazon?
Well, at Conversion Study, we’ll have your listing optimized from A-Z, ensuring you get more sales, conversions and outperform your competition
To get started with us, simply call: 1+276-861-4091