Are you looking for Amazon SEO tips to boost your listing sales?
Well sit back, relax and let us take you through an amazing SEO journey. Ready?
Amazon is one of the largest and fastest-growing e-commerce websites accounting for over 43% of all online sales.
If you have stuff to sell on the internet, Amazon is your go-to marketplace.
And in order to be a successful salesman on Amazon, you need to understand the algorithm that is responsible for ranking.
So in this letter, we’ll discuss 5 Amazon SEO tips to improve your rankings.
If you want to learn more, give us a call at 1+276-861-4091 or keep reading.
How Amazon SEO works
Before we dive into our Amazon SEO tips, let us, real quick learn how Amazon ranks products.
As a search engine itself, Amazon ranking formula is slightly different from other search engines like Google, Bing etc…
Since it’s a place for buying and selling products, keywords come into play in each and every block of foundation.
And these keywords apply to both the seller and the buyer.
When a customer searches for products on Amazon, they can only find your products if their search queries match your keywords.
And as a seller, you must use keywords that customers are using to try and find your products.
The Amazon’s A9 algorithm focuses on displaying products that have a very high chance of being bought.
Which brings us to two important factors that trigger this algorithm:
- Performance. How well are your products selling? The higher the sales volume and low bounce rates you get on your listings, the higher your page will rank
- Relevance. How well is your listing optimized? Do your keywords match the customer’s search query?
Amazon cares greatly about its buyers.
So you need to focus on the buyer’s experience and how you can make it even better.
Therefore, perfomance and relevance in your listing play a huge part in ranking.
If you can get these two important factors carefully optimized, your Amazon SEO will skyrocket.
5 tips to improve your Amazon SEO
If you want more customers to find your products, you need to rank on the first page of Amazon.
Here are a few tips:
1. Keyword research
To make your listings 100% relevant to your customers, you need to conduct an extensive keyword research.
Knowing what your customers are searching for gives you ideas on how to write your copy, craft your description and search terms.
It is important that you focus on all relevant keywords including long-tail keywords.
Long-tail keywords are descriptive keywords that contain three or more words.
Most sellers tend to ignore long-tail keywords.
However, stats show that when customers search for products on Amazon, 9/10 times they use long-tail keywords.
And the best place to include long-tail keywords is in the title of your product listings.
To help figure out the right keywords for your Amazon SEO campaign, you can use a free tool called Helium10.
Helium10 is a keyword research tool that provides everything that a beginner or advanced Amazon seller needs to increase product ranking, revenue, and most importantly, profit margins.
So once you’ve selected the most relevant keywords for your products, you need to integrate them in your titles, bullets, description, images, and search terms.
The reason for this is to give your listing a better chance at appearing in search results for those keywords.
On Amazon, reviews are huge.
Heck they are huge in any business.
If your products get awesome honest reviews, your ranking will improve and the Amazon’s A9 algorithm knows this too.
For the most part, products in on the first page of Amazon’s search results generally have four or 5 stars with great reviews.
These are products that people love and frequently buy.
You want to encourage your customers to leave feedback about their experience using your products.
Even though when you do this you might receive negative reviews, this will give you an opportunity to respond and make improvements to your products or services rendered.
Customers see this… and the way you handle the issue can have a huge impact on either deterring future customers or encourage new and existing ones.
This builds trust and integrity.
Negative reviews are usually circled around broken or damaged products.
Offer replacements in this instance or their money back.
Respond to questions as well and follow up your customers via email or social media to encourage them to buy more products and leave honest reviews.
Note: Do not buy or give incentives to customers to leave positive reviews.
It is both illegal and unethical.
If you’re in this for the long haul, you need to be absolutely integral in your business dealings.
That is how brands are built.
It’s not about an overnight success but overral success that you should be after.
So in order to improve your Amazon SEO campaign, it is important that you carefully manage product reviews for more conversions.
This will improve your Amazon SEO and have you rank higher in search results.
3. Customer Research
Customer research ties in with product reviews.
Knowing your customers is crucial in helping your listing stand out from the rest.
How do you do this?
Research top reviews your customers are leaving on your competitor’s products.
Both negative and positive.
For negative reviews, make sure your products are addressing these problems.
And with positive reviews, pay close attention to the customer language and use it in your copy.
Your customers will find that your listing speaks directly to them and will feel confident buying from you which ultimately improves your click-through rate (CTR), converions as well as your Amazon SEO.
4. Image guidelines
Customers absolutely love images.
Some simply buy because and X image looked so amazing and resonated with them.
So images play a vital role in the purchasing process.
Amazon image guidelines require the usage of product images that are 1000×1000 pixels and over.
This is to factor in the zoom feature that allows users to view images so up close in high quality.
You want to provide a great experience for your customers as much as possible and by following Amazon’s image guidelines, you enhance the performance of your listings which ultimately sparks conversions and your ranking.
Last but not least, let us talk about pricing your products.
Price is an important factor for consumers.
They want to buy the best products for the least amount of money.
To be honest, we all do.
So before you post your product on Amazon, you need to peek at how your competitors are pricing their products.
You should never price very high or very low.
Be as competitive as you can be.
I’m not saying you can’t price your products highly.
If your product factors in things like:
- 5-star reviews
- Amazon choice tags
Heck, why not spike your price.
Also, watch out for the seasons.
Pricing can vary from season to season.
For example, crop tops can be trending more in the summer than during winter, which affects pricing.
Setting your price to compete steadily on the market improves your page relevance which in turn helps your Amazon SEO campaign.
Let Conversion Study help you optimize your Amazon SEO Campaign & Ranking
As mentioned earlier, Amazon is a fast-growing online marketplace and a great place for you to showcase your products to millions of potential buyers.
If you want to kill it on Amazon, you need to invest in improving your Amazon SEO, so that you can rank higher.
At Conversion Study, we have experts that are fully invested in helping your Amazon SEO to improve drastically.
If you’ve ever wanted to sell successfully on Amazon and reach more customers —
If you’ve ever wanted to level up your skills with mentoring along the way —
You want to do it with someone who’s been there, done it all, created a successful career in e-commerce, and helped others find their path.
Don’t get it twisted.
You don’t have to be Batman with a ton of wealth, a super-suit, and gadgets to become great at helping improve your Amazon business.
You just have to take the next best step. And the next. And the next…
In this case, it’s simple.
Step 1: Register for our private zoom call
Step 2: Show up (better yet, show up early so you don’t get locked out)
To register, call us today at 1+276-861-4091 to speak with a strategist.
We look forward to hearing from you!