Proper Amazon PPC Management starts at the very first campaign created for your products! Today we’ll cover what is Amazon PPC & Setting up our first Campaigns. This process is what my company follows for my own products, as well as all of our clients products! Of course, it all begins with proper listing management and optimization, if you have not completed that yet, its a great place to start before spending money on PPC!

What Is Amazon PPC?

In Short, Amazon PPC stands for Pay Per Click – This is the method in which most sellers prefer to get instant traffic on Amazon. Sellers pay a fee each time one of their ads is clicked. Pretty much, it’s how to buying visits to your product, rather than attempting to “rank” those keywords organically. If you are familiar with other types of PPC, the Amazon Algorithm is quite a bit different, and setting up campaigns in the beginning can be a little tricky.

Sponsored Product advertising is one of the most popular forms of PPC. It lets sellers bid for ad placement in a amazons search engine’s sponsored links when someone searches on a keyword that is related to their product. For example, if we bid on the keyword “Salt Shaker” our product ad would show up for those keywords, whether we sold a salt shaker or not*.

What makes Your PPC Work?

Amazon PPC Strategy overview by Conversion Study

That’s actually a super easy question to answer! Experience. We’ve been running millions of dollars worth of product ads for YEARS on Amazon, but even before that we spent tens of millions on traffic through google, bing, yahoo, adbright, youtube and many other pay per click platforms! So naturally, the difference between our PPC and what you may have experienced in the past, is that we’ve been doing it for so long, its easy to ‘follow the process’.

– Steffan Redhawk

Amazon PPC Strategy 2021 – Conversion Study follows a ‘box based’ strategy which we have adapted for Amazon. Furthermore we added in the branding elements that fit with our growth strategies, influencer programs, affiliate programs and goes hand in hand with our grass roots type campaigns!

What does Solid Amazon PPC Campaign Structure look like?
This is a great question. Its actually the core of what the video training covers. Steffan Redhawk our Amazon PPC Expert is going to go over a full product setup with you step – by – step. Choosing the right structure can widely contribute to the success, or failure of your brand.

How much to spend on Amazon PPC?
The core of a solid PPC Campaign is tied solely to the amount of profit it brings. With that in mind, what we do encompasses far more than JUST pay per click. We’ll discuss how to measure the success of your amazon PPC conversion rates and profits.

Topic: Amazon PPC Campaign Setup
Time: May 26, 2021 09:00 PM Eastern Time (US and Canada)

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