The Amazon PPC service is an excellent tool for online retailers looking to increase their visibility in Amazon’s search engine. However, it can be difficult and confusing to set up if you’re unfamiliar with the process.

This article will cover how to use the Amazon PPC strategy on your eCommerce website and what steps are involved when implementing a successful campaign.

So let’s begin!

What is an Amazon PPC Service?  

An Amazon Pay Per Click (PPC) service is simply a method for placing your product(s) in front of qualified buyers at the top of their search results when they are looking for a specific type of product that you sell.

The process consists of creating keyword fields and then choosing which ones you’d like to bid on. You also choose what maximum amount you’re willing to pay each time someone clicks on your ad and “wins” it.

You can set up these keywords as broad or specific as necessary, which allows you to get more targeted traffic that matches what you were advertising for.

For example, if your product was Christmas-related and you wanted to target people who were specifically searching for “Christmas tree decorations,” this would be a particular keyword.

On the other hand, if your product was a blue-colored shirt and all blue shirts were essentially the exact, broad keywords such as “blue shirts” or “shirt colors” would be more suitable.

 So now that we know what an Amazon PPC service is, let’s talk about why it’s essential!

Why Should You Use The Service?  

There are several advantages of using the Amazon PPC service over other forms of online advertising options.

A few of these include:

1) Low Budget/Price

The advertisements on Amazon are typically much less expensive than other forms of advertising options, such as Google Adwords.  This is because Amazon ads are less competitive and don’t require the same high level of involvement from advertisers to create a successful campaign.

2) Highly Targeted

Amazon’s search engine is unique in that it allows you to set your keywords at the most specific or general levels necessary. This means that you can reach people specifically interested in your product and who have already shown an interest by entering those words into Amazon’s search box.

3) Low/No Competition

Many eCommerce businesses simply do not leverage this fantastic opportunity, which usually results in a large pool of traffic going untapped! You should be able to find keywords for your products with very low competition levels, which means fewer other businesses will be bidding on the same keywords.

4) Perceived Value

The experience you create for your customers is almost as important as the actual value that your product offers. A business with a poor website with unclear navigation and limited descriptions will lose sales even if its products are incredibly high quality. By using the Amazon PPC service, you can ensure that people can find exactly what they’re looking for quickly and easily!

5) Built-In Traffic

If you want to grow your eCommerce business, then it’s highly likely that you’re going to need more traffic to do so. Using a PPC campaign allows you to tap into the immense traffic that already exists on and reach people who are already interested in what you have to offer!

Now that you know why it’s important to use an Amazon PPC service, let’s talk about how to do so!

How To Implement A Successful Amazon PPC Strategy Campaign?

Knowing how a campaign works can help you create a more successful one.  Below are some of the basic steps involved when creating or improving your current campaign:

Sign Up For The Service:

The first step is signing up for Amazon’s PPC service. You can start by going here, filling out their form, and waiting for them to review your application and add your account.

Amazon likes to make sure that all businesses are legitimate and won’t approve spammy accounts. So any ads you create may be rejected if you decide to dive into their ad service before getting your account approved.

Select Your Keywords

Once you have an active ad account, it’s time to identify which keywords will work best for your campaign. As mentioned above in #2, “Why You Should Use the Service,” Amazon allows you to choose very broad or highly targeted keywords to advertise with.

You should try using both approaches for different products so as not to skew the data!

Create Test Campaigns

A big key to creating a successful PPC is to determine which keywords are most profitable and which are not.

The best way to do this is by creating multiple campaigns with different keywords so that you can tell which ones work best for your products!

Set Your Bids

Once you’ve decided on your keywords, it’s time to set a bid for each keyword or group of keywords.

You should try setting bids based on broad key phrases as well as certain product names. Since these types of searches tend to convert at higher rates than general interest terms, bidding a higher amount here will help improve the overall profitability of your campaign!

Adjust Prices

While Amazon has an automated “optimal” pricing algorithm that they use to determine how much you should pay per click (based on your target cost per sale, the estimated conversion rate for a keyword, and other factors), you should also try adjusting this price yourself to see how it affects things!

Set A Schedule

Amazon will automatically create campaigns that run throughout the day and week based on your settings. You can choose to have these start at different times depending on what works best with your business.

For example, setting a product launch or heavy promotion campaign during business hours when more people are online is usually a good idea!


Another key part of creating an effective PPC campaign is constantly evaluating its performance.

If you see lower profits than expected, it might be time to adjust some of these variables to improve the campaign and continue growing your business!


Developing a successful Amazon PPC strategy doesn’t have to be difficult. Just follow the steps outlined in this article and take time to evaluate how changes affect performance during testing periods.

Once you’ve implemented an effective ad service, you should start seeing more sales for less money spent and continue using this data to determine which keywords bring in the most profitable traffic!

“If you’re looking for help with Amazon PPC to see returns and growth you desire, check out ConversionStudy Amazon PPC Management to learn more”

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