Amazon is the largest eCommerce platform in the world, but it’s also a very competitive market.
Most sellers are not optimizing their product listings to rank higher and convert more sales. They’re missing out on thousands of dollars per month in revenue because they don’t know how to make their products stand out from the crowd.
In this blog post, we’ll go through ranking on Amazon, Amazon Product listing SEO, how to optimize product listings, and what strategies you can use to get more sales from organic traffic.
Amazon Product Listing SEO
The first step to ranking on Amazon is keyword research. Since there are nearly 300 million products listed on Amazon right now, you’ll need to find keywords that have a decent search volume and low competition.
This means choosing keywords with lots of searches but not many other sellers trying to rank for those same terms.
The easiest way to do this is to use the search bar at the top of every page on Amazon. Search for your product or any similar products and see what shows up:
Each result stands out because of its position in the search results – these are called “organic” positions, as they’re not paid advertisements (called Sponsored Product ads). This tells us how difficult it will be to rank for each term. Plus, if lots of sellers are bidding to rank for these products, that means it’s a popular and profitable search term.
Ranking higher on Amazon and getting more organic sales is only possible if you’re targeting terms with low competition, high search volume, and an audience that’s actively looking to buy.
Now that you have a list of keywords to target, it’s time to optimize your product listings for those terms.
How to SEO Amazon Product Listings?
Here are the best ways you can increase your conversion rate by optimizing your Amazon Product Listing SEO:
Product Title – Including the right keyword in the title can help boost your ranking within Amazon’s internal search engine. It also appears in Google search results when someone searches for related queries (using “Related Searches” at the bottom of Google).
Description – The product description is where most sellers try to upsell or cross-sell other products, but it’s also where you can include any relevant keywords that buyers might search for.
Images – The first image in your Amazon Product Listing should be an eye-catching, high-quality photo of what you’re selling. If it looks like a low-resolution or fake product shot, customers will be skeptical and less likely to buy.
Titles & Bullet Points – Similar products on the page are ranked by getting more clicks from users. Ensure your product has a descriptive title and includes bullet points highlighting the most important benefits of buying from you instead of other sellers.
Google SEO – Your product will only show up in Google if people are searching for it there too. So even if you rank #1 for “dog sweaters amazon,” you won’t show up in Google if no one searches for that phrase. Which means you’re missing out on thousands of dollars per month in sales.
You can use Google Adwords Keyword Planner to estimate how many people are searching for your products and related terms:
If the search volume is too low, it might not be worthwhile to try ranking higher or spending any extra time optimizing these pages beyond what’s necessary for Amazon SEO.
Note: You can also check how many ads are showing up on the right-hand side of your product pages. You can see this by scrolling down on an Amazon product page and looking at the bottom right corner below where it says “Product Details”.
You should check out: How Does Amazon SEO work?
Use the above tactics to optimize your product listings for Amazon SEO and get more organic traffic from targeted keywords.
We hope you enjoyed this article. Let us know in the comments section if you need any help with Amazon SEO or have your own tips for optimizing Amazon Product Listing SEO.
If you need any help tracking your Amazon keywords, optimizing product listings, etc., you should check out: ConversionStudy Amazon SEO Services.