Amazon Product SEO is the process of optimizing your Amazon products so that they rank high in search engine results pages. This includes title, keywords, and description optimization. The result is increased visibility to potential customers and higher sales for you as a seller on Amazon.
This blog post is designed to give you useful advice on ranking better for specific search terms by optimizing Amazon Product SEO.
What is Amazon Product SEO?
Amazon Product SEO includes title, keywords, and description optimization. To increase your ranking in search results for specific terms, you need to optimize those three aspects of Amazon listing within the Amazon product page.
Amazon Product SEO is about maximizing your product ranking for a specific keyword. If you are only optimizing the title, description, and keywords of an Amazon listing, then it is not “Amazon SEO” at all.
Eventually, Amazon will be adding products to their search algorithm based on more than just these three factors (content within the listing) as well as other things like relevancy (posts on your website that are related to the product), conversion rates, customer reviews, social footprints, etc.
Amazon Listing Optimization
Optimizing your Amazon product listing will help you maximize the success of a single sale. Here are three tips for Amazon product SEO optimization:
1. Keyword Optimization
Keywords are words that potential customers may search for when looking for products like yours. The more unique and relevant your keywords, the greater chance you will rank higher for those terms (keywords).
For example, if your product is a wooden desk organizer, then “wooden desk organizer” would be an appropriate keyword as it is both specific and relevant. Silicone organizers might also be acceptable, but not cat toy organizers (too general) or dog leash organizers (not relevant).
2. Title Optimization
The title within an Amazon listing should be short, clear, and to the point. Include your most important keywords here, but don’t repeat them as that will make your title look spammy, and you’ll end up losing ranking.
For example, if you are selling a wooden desk organizer, your title would be something like Wooden Desk Organizer – Brown.
3. Description Optimization
The description section is where you can include more information about your product and why it’s useful for potential customers.
It would help if you still were using relevant keywords within this field (without repeating them) to show up when someone searches for those terms in Amazon search results pages.
Amazon Product Ranking Algorithm
Amazon is working on a very complex product ranking algorithm that will consider many factors such as conversion rates, customer reviews, social footprints, pricing changes, etc.
This Amazon Product Ranking Algorithm gives us sellers an opportunity to get in front of thousands (potentially millions) of potential customers each day without paying for advertising or SEO services like AdWords.
We hope you enjoyed this Amazon Product SEO article about how to rank higher in search results for specific terms. To increase your chance of success with product ranking, make sure that you include keywords within the title, description, and anywhere else they might be relevant on the product listing page.
We’ll do all the heavy lifting, so you don’t have to worry about anything except selling your products. Our team has experience with Amazon SEO that will optimize your listings based on keyword research. You can check more about ConversionStudy Amazon SEO Services