amazon seo strategy

Whether it’s Amazon SEO or any form of content marketing, there is something that is very underrated.

This is a strategy that has its fingers wrapped around elevating your Amazon SEO to ranks that every seller dreams of. 

Can you guess what the Most Underrated Amazon SEO Strategy is?


You heard it right, videos. 

They are super underrated.

Here’s why:

On Amazon, 8 out of 10 potential customers will view your product.

But only about 2 out of 10 will click through and read the rest of your listing.

However, if you incorporate videos into your listings, you will get not only more Amazon PPC clicks but organic clicks too!

The location of the videos also matters.

The best place to add your direct response videos is at the top of your listing.

This will help make your Amazon SEO skyrocket, which means an evergreen higher conversion rate.

We’ve tested this, and it converts every time, even for brand new listings.

Relevancy of Videos

Our testing showed us that direct response videos can reduce Advertising Cost of Sales (ACOS) to as little as 2.1%

Such videos include:

  • Informational videos
  • Explainer videos
  • How-To videos

A detailed study that we conducted here at Conversion Study also showed us that Informational and How-To videos performed as low as 2.9% ACOS on problem-oriented solutions.

Imagine being able to answer customer questions about your product with relevant videos in the first 10 seconds of them finding your listing…

Yes, you guessed it right – they’d feel drawn more to buying instinctively!

The possibilities are endless!

The best thing about video is that your competition isn’t really implementing it.


Video is so underrated when it comes to Amazon SEO

It takes up a lot of time, not to mention the expertise to develop high-quality videos.

If you can implement this strategy in your listing or PPC advertising, your ranking will definitely be heading to the top!

Try it in your listings and you will be shocked at what it will do for your SEO strategy. 

From social media shares to boosting your SEO rankings, there’s a lot to be achieved.

Video Advertising at a Glance

Sometimes it’s quite right to assume video might not be as underrated.

Perhaps as a full-time Amazon seller, you do not have the time to run every bit and piece of your business single-handedly.

Being responsible for:

  • Inventory
  • Shipping both in and out
  • Several warehouses management
  • Customer care etc…

… might be limiting your time to actually do the necessary optimization needed to improve the quality of your listings.

We understand.

Amazon SEO can indeed require this amount of heavy lifting.

And sometimes you do not have the time to make and include videos in your listings.

But here’s the good news. You do not have to do this all on your own!

Today, you can take advantage of Video Advertising for your company by simply going to and booking a free call, services start at just $500 per month and cover several listings!

See you on the inside.

P.S: If you have a company with 15k+ per month revenue & need help optimizing your SEO strategy, we can assist you here: or call us at 1+ (720) 378-8823

P.S.S: Rank on page 1 on Amazon challenge:

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