Amazon SEO is a relatively new term that refers to the process of optimizing your Amazon listing for search engine visibility. It’s an important factor in determining how many sales you make on Amazon. If you don’t know what keywords are, or how to track them, then this article will help you out!

In this blog post, we will tell you how to track Amazon SEO keywords, and why it’s so important.

What is Amazon SEO, and why is it important?

Amazon’s search engine in itself is nothing new. In fact, there have been many Amazon hacks developed over the years to help users find exactly what they are looking for on Amazon through product searches.

What makes the process of optimizing your Amazon listing different from Google SEO is that you compete with thousands of other listings and sellers for a specific keyword phrase relevant to your product offering. This can make it tricky, but rest assured, we know all about this process!

By understanding how to track Amazon SEO keywords properly, you will determine the best keywords for your business and increase your sales within no time at all.

Why is Amazon SEO Tracking important?

The level of variety in Amazon is truly amazing. This means there are many different keywords to go along with each listing, making the competition for visibility fierce!

If you’re serious about finding success on Amazon, then carefully tracking these keywords will be essential.

Amazon gives you several tools to help track your progress over time. By properly utilizing these tools, you will see what keywords are driving your sales and which ones aren’t worth the time.

How to track Amazon SEO keywords?

The first thing you need to do to track Amazon SEO keywords is to know what they are!

Your Amazon SEO keywords are the phrases that people search for when looking for your product on Amazon. Let’s say you sell kitchen knife sets. Some of the common words used by customers would be:

  • knife set
  • kitchen knives
  • cutco knives

But most importantly, they will use various specific keyword phrases such as:

  • best knife set 2018 under $100 amazon
  • best japanese kitchen knife set 2018
  • best cheap hunting knife set

People don’t just type in “knife” or “set”; they use various phrases that make their searches more specific.

By knowing this, you should have a better idea of tracking Amazon SEO keywords properly and optimizing your listing for them!

You can track Amazon keywords by analyzing the Amazon best sellers list for your product category. The more popular a particular keyword phrase is, the higher it will be ranked on the bestseller list. This means that you should also aim for your product’s keywords to rank high on Amazon search results.

Tools to Track Amazon keywords

The first step in tracking the best keywords for your Amazon listing is to do some research! There are many tools that you can use to find out what people are typing into search bars.

1) Google Keyword Planner Tool

This tool will give you valuable information on not just Amazon searches but all types of searches. For example, you can see how much competition there is for specific keyword phrases and get an idea about their monthly search volume.

2) MerchantWords

This tool offers a free version and paid options that give you access to more features and accurate results when it comes to Amazon SEO Tracking. The free version gives you access to the daily “WordTracker” index with 10 possible search results.

You can check out MerchantWords from here: MerchantWords

3) Moz Keyword Explorer

Although this tool is not free, it is definitely worth the investment if you are serious about SEO and Amazon. The paid version gives you access to a database of over 2 trillion search terms and their monthly search volume.

4) Ubersuggest

This tool offers accurate results in tracking keywords for amazon products because it takes into account misspellings, plurals, etc. IIn addition, it has an autocomplete feature which makes it even easier to use!

Can I track my competitor’s rankings?

Yes, absolutely! You can use any number of tools to help you take your competitors’ keyword strategy apart and find out what works best for them. This will give you an insight into what drove their sales and conversions.

Merchantwords is one such tool that analyzes your competitors’ keywords and ranks them in terms of popularity. This will help you make some educated decisions about choosing the best keywords for your own Amazon SEO Tracking efforts.


You can track Amazon SEO keywords by utilizing some of the tools mentioned in this article. In addition, by learning more about your competitors, you can learn a lot about the strategy they follow to implement it for yourself!

If you need any help tracking your Amazon keywords, optimizing product listings, etc., you should check out: ConversionStudy Amazon SEO Services.

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