If you’re looking for a way to rank your business, there is no better place than Amazon. Whether you sell products or services, reviews are the key to getting on top of search results and showing up first in Google or Amazon.
In this blog post, we’ll show you how to get more Amazon reviews, engage your customers to write them, and make the most of customer feedback for SEO.
How Do Reviews Work?
Amazon has introduced a new method of reviewing that makes it easier than ever before for customers to share their opinion with other potential buyers. With this system, one-star reviews can help just as much as five-star reviews because customer feedback is what counts most when it comes to ranking online businesses on Amazon.
However, not every review will be helpful and some may even hurt your efforts if they’re negative without any constructive criticism or suggestions for improvement.
Amazon’s review system revolves around a single formula – an equation that determines how much the business will rank on search engines when potential buyers are searching for products or services with specific criteria.
It’s an algorithm that takes the following into account:
- Number of customer reviews
- The star rating for those reviews
- How many new reviews were left in the last month or 30 days
- How well your company is doing against other businesses selling similar products or services.
The first two factors, the number of reviews and star ratings are crucial because they stand out on search engines and Amazon itself, making them more prominent to potential buyers than any other ranking factors.
They also determine how visible a product is when it comes to sales conversion and organic traffic, which are equally important when ranking websites on search engines.
Are Amazon Reviews Good for SEO?
The truth is that the number of reviews your business has is not just a ranking signal, but without other signals to back them up, they might not even show up in search results because many users never read all the way down comments and only look at what’s on top.
How many reviews you have doesn’t matter if they’re not up to par.
That’s why the star rating your business has is crucial and can push you a long way towards getting seen on Amazon search results, especially with millions of other sellers fighting for visibility every day.
Taking this into account, what we should really ask ourselves is: “are Amazon reviews good for SEO?” – and the answer is YES! They help immensely because when it comes to ranking businesses in search engines, Amazon doesn’t hide their system at all.
It takes all the features that tell you how well a particular product ranks on Google or any other search engine and displays them directly for anyone to see right on the product’s page.
Benefits of Amazon Reviews for SEO
There are many benefits of Amazon reviews, including the following:
- They help you rank higher on Amazon
- They make your product more visible to potential buyers and people looking for products similar to yours.
- They help you get new customers and improve customer loyalty, the second most important ranking signal in Google Search Engine Results from Pages (SERPs).
Check out more tips to rank higher in Amazon: Amazon SEO Best Practices
Conclusion: Are Amazon Reviews Good for SEO?
The answer is yes, based on the fact that they are crucial to increasing your visibility and ranking on search engines. In addition, they help with customer loyalty and show you’re doing something right.
Even negative reviews can be a blessing from the perspective of improving your business in the long run.
Do you want us to help you optimize your product listing, get more reviews and get more sales? Then, check out ConversionStudy Amazon SEO Services.