Amazon has gone from being a simple bookstore to an online marketplace for practically anything in the past few years.

Today, it is one of the most popular destinations on the web, with over 300 million active users every month. One of its many benefits is that you can sell your products there and reach this massive audience. However, to do so successfully, you need to know how to optimize your product listing so that it will appear higher up in search results when people are looking for what you’ve got. That’s where keyword tools come in handy!

In this article, we’ll talk about the best Amazon SEO keyword tool on the market. But first, let’s take a look at why they are important for your business:

Why Is Amazon Keyword Research Important?

Amazon has its own search algorithm based on machine learning, and keywords play a very important role. Basically, if you use good keywords for your product listing, your product will get ranked higher up, which means more exposure to potential customers, leading to increased sales.

In other words, keyword research is an important first step to success on Amazon.

By using the best Amazon SEO keyword tool, you can find very specific keywords for your product and see how much traction they have and how many monthly searches they get, which will help you make an informed decision about those particular terms.

Here are our top 5 tools you should take a look at before choosing one:

5 Best Amazon SEO Keyword Tool

Google Keyword Planner (FREE)

Google Keyword Planner is a free tool that gives you the estimated search volume, CPC (cost-per-click), and competition for any given keyword. This is a good start, but most importantly, it provides you with hundreds of keywords related to your seed one, which can help you dig deeper into Amazon’s search algorithm and find better opportunities for optimization.

Google Keyword Planner is probably the best tool for finding keywords related to a seed keyword.

Checkout: Google Keyword Planner

Keyword Scout ($29/month)

Keyword Scout by Jungle Scout is a web-based Amazon SEO keyword tool that has been recommended by many experts, including Brad and Brian of It provides you with search volume and competition, CPC, and top 10 Amazon search results, which are very helpful for your optimization efforts.

Keyword Scout can be used as an addition to the free Google Keyword Planner or on its own for bigger projects that require deeper research. For those who want to take their business to the next level!

Checkout: Keyword Scout by Jungle Scout

Ahrefs ($99/month)

One of the most popular SEO tools on the market, Ahrefs is a web-based platform that provides you with millions of keywords and detailed information about them.

As far as Amazon goes, this tool allows you to grab all the relevant data related to your product keywords, including search volume, CPC, top 10 results, and other useful metrics.

It’s good for bigger projects when research needs to be accurate, but it can also be used in addition to free or cheaper alternatives discussed above for complete optimization. It’s up to you!

Checkout: Ahrefs Amazon Keyword Tool

Ubersuggest (FREEMIUM)

Ubersuggest is a freemium keyword suggestion tool that uses Google Autocomplete to generate suggestions for your seed keyword. The free version gives you up to 250 suggestions and costs nothing, so it’s good to have this tool around even if you don’t have any keywords yet.

As its name suggests, Ubersuggest lets you see search volume and click & historical data, which is very attractive for Amazon SEO research. It’s also quick and easy to use, which makes it perfect for beginners and advanced users looking to dig deeper into the available data!

Checkout: Ubersuggest (FREEMIUM) is one of the best Amazon SEO keyword tools in the market that allows users to find thousands of relevant keywords and ideas from almost any niche.

In addition, it is one of the only Amazon SEO tools that have a strong data backup on Google Adwords Keyword Planner so that you can have two different sources for your search volume and competition research. This feature also makes this a great keyword tool for Google Shopping as well!

The user interface is extremely easy to use, with no complicated setup process or integrations required.

Checkout: Amazon Keywords Tool

You will also like: Top 5 Best Amazon SEO Tools to Improve Your Amazon SEO Rank


All five of the tools above are great choices for your Amazon SEO research, and most of them can be used along with each other to provide even bigger data sets. In addition, they all come with a price tag that doesn’t break the bank, so it makes sense to have at least one keyword tool on your desktop or smartphone that you can use daily!

Which Amazon keyword tool do you use, and how do you like it? Did we miss any other great Amazon Keyword research tools? Let us know in the comments below!

Do you want us to help you with your Amazon business with keyword research and Amazon product listing optimization? Check out: ConversionStudy Amazon SEO Services.

Leave a Reply

Your email address will not be published. Required fields are marked *