Best Amazon SEO Tools

Amazon is a huge online store with over 20 million products and is constantly expanding its product list. Due to this fact, it can sometimes be difficult to rank well for certain keywords.

You want to rank higher in the search engine, but you don’t know where to start.  This article will help you understand how you can improve your Amazon SEO rank by using these 5 best Amazon SEO tools. These are some of the most powerful tools available that will give you an edge over your competition.

What Is Amazon SEO?

Amazon SEO, which stands for Amazon search engine optimization, is the process of optimizing your product listing on Amazon so that it will come up higher in the search rankings. This means that more people will see and buy your products. 

When you optimize your listing using these tools, you increase the likelihood that potential buyers will find your product page through a normal keyword search or even an Amazon-sponsored ad.

5 Best Amazon SEO Tools

Helium 10

Helium 10 is a suite of software that helps Amazon sellers find exactly what the competition is doing information to rank for valuable keywords and get some product ideas.

It helps you do the best research for anyone who wants to learn about Amazon’s competition. Helium 10 also helps you generate a list of 1000 best product ideas from your existing listings or other products in the market that are already selling well and have lots of reviews on Amazon. You can then filter these products only to see those that rank well in demand, sales, and revenue potential.

This tool is very beneficial because it shows you which keywords are already ranking high on the first page of search results so that you know what kind of content to write for each section of your product listing, along with some screenshots on how things should look when you’re done with the optimization process.

You can also use this tool to find trending products and get a list of new competitors on Amazon. It will show you where your competitors are getting their SEO information, how they’re doing it, which keywords they are using for optimization. Even the potential search volume for each keyword they’re targeting.

Features of Helium 10

  • Product Research
  • Keyword Research
  • Listing Optimization
  • Inventory Management
  • Sales Analytics
  • Market Tracker
  • Landing Page Builder
  • and much more…

Pricing and Plans of Helium 10

Helium 10 has four different plans as Starter ($37/month), Platinium ($97/month), Diamond ($197/month), and Enterprise (Custom Plan), which you can choose based on your requirements. In addition, we are partnered with Helium 10 so that you can save up to 50% on a year if you purchase it with our reference.

Pricing and Plans of Helium 10

You can check out Helium 10 from here: Helium 10


What can be more useful than a tool that generates sales for you? If this sounds like something you would like, then CashCowPro is the tool you should go with.

It helps by learning from the best-selling products and helping to find new ones that might do well on Amazon. This includes all of the research about your competitors’ product pages so that when you use it to create your own product listing, it will rank higher in search results because of its quality content.

CashCowPro helps you know your profits, sales, keywords, and every data in real-time. In addition, they have automated feedback collection features that help you get more organic reviews. They also have an automated email system that helps you stay in touch with your shoppers.

Along with a basic membership, they will give you access to the negative keywords database, where you can find out what keywords might prevent people from purchasing your products. In addition, you’ll have the opportunity to identify which of your competitor’s keywords will work well for you and get hot niche products that are trending on Amazon.

Features of CashCowPro

  • Real-time Sales, Profits, Promotions, and Refunds
  • Keyword Tracking
  • Automated Feedback Collection
  • Global Sales Data
  • Inventory Monitoring
  • Page Views & Conversion %
  • AB Split Testing Tool

Pricing and Plans of CashCowPro

CashCowPro does have a single plan which they sell on a monthly and annual basis. A monthly subscription will cost you $49.97 per month, and an annual subscription will cost you $497 per year. They do provide 10 days free trial if you wish to test it out.

Pricing and Plans of CashCowPro

You can check out CashCowPro from here: CashCowPro


MerchantWords is a handy tool in the Amazon SEO market. This is because it helps you find exactly what keywords are being searched on Google for each product on Amazon. It’s similar to the search queries report that Google provides but about the products from specific categories and subcategories instead.

You get real-time keyword notifications, search volume data, sales rank reports, and even related keyword suggestions so that you can have more ideas about which keywords you should be targeting for your products on Amazon.

MerchantWord has the Market Insight Tool, which gives you in-depth data about the market and various products ranking in specific markets. You can see an emerging trend to see what the demand is like in that particular market. You can even find out what other products are ranking on top of your product and how your competitor’s rankings are doing.

MerchantWords is one of the complete tools for Amazon SEO and for sellers to understand the market trends. In addition, they do various services such as data advice, listing advice, keywords advice, etc.

Features of MerchantWords

  • Market Insights
  • Digital Shelf (Amazon SEO Research)
  • Emerging Trends
  • Collections
  • Classic Search (Keyword’s Data)
  • Keyword Ideas
  • Page 1 Products
  • Reverse Lookup Tool
  • Bulk Search

Pricing and Plans of MerchantWords

MerchantWords does have three plans as Silver ($29/month), Gold ($79/month), and Platinium ($149/month), which you can choose based on your own requirements.

Pricing and Plans of MerchantWords

You can check out MerchantWords from here: MerchantWords


If you’re looking for the best Amazon price tracker, Keepa is the tool you should go with. Keep provides real-time updates regarding product prices on Amazon. It even provides historical price trends, which help a lot when finding out whether to buy now or wait for a lower price in the future.

Keep also allows you to create watchlists so that it will notify you via email when there are new products or product variations available and get notified if there are any significant changes to your competitor’s pricing strategies.

This application comes with an Android and iOS app that makes it really convenient to monitor the prices wherever you are and whenever you want, making sure that none of your competitors have undercut your current pricing to make some price wars with you.

Keep provides you details history charts that help you see how the price has been fluctuating for a particular product over time. In addition, it provides sales data, all-time low prices, and even inventory statuses which can be used to create your pricing strategies as well.

Features of Keepa

  • Amazon Price Trackers (by ASIN, Merchant, or Global)
  • Price Drop & Availability Alert
  • International Amazon Prices
  • Daily Deals
  • Mobile App for Android and iOS Devices
  • Watchlist Filtering Options
  • Price History Graphs by Day, Week, Month, Year & Custom Date Range (up to 3 years)
  • Handles Multiple Sales Channels
  • Premium Data Access

Pricing and Plans of Keepa

Keepa has a simple pricing plan of monthly subscription at €19 per month. However, they do have a free plan as well with limited resources.

Pricing and Plans of Keepa

You can check out Keep from here: Keepa


KeywordsAdvantage has two different features which you can use. These are the Amazon Keyword Tool and Merchant for Products from Specific Keywords. To help sellers out there with their keyword research process, they provide a keyword tool that helps to find over 200,000 keywords and suggestions based on your inputted topic.

You can choose between broad and specific keywords to get started with this tool. There is even a filter available so that you don’t have to go through thousands of keywords at once if you’re looking for something specific.

Once you get your list of keywords, it displays an estimated monthly search volume index and how competitive each keyword is in terms of being ranked on page one or higher when searched in Amazon. You get a lot of keyword suggestions with the KeywordsAdvantage tool.

The second feature, the Merchant for Products from Specific Keywords tool, helps you figure out which product listing performs well on Amazon and which one isn’t. In addition, you can easily create your own custom report based on your specific interest to stay updated with all of the relevant information regarding a certain product that you are interested in.

Features of KeywordsAdvantage

  • Amazon Keyword Tool
  • Filtering Keywords
  • In-depth keywords data

Pricing and Plans of KeywordsAdvantage

KeywordsAdvanatage tool does have various pricing plans based on the number of listings and keywords. They have Free Plan (1 Listing and 50 Keywords), Newbie Plan at $5 per month (5 Listings and 100 Keywords), Part-Timer at $25 per month (50 Listings and 200 Keywords), Full-Timer at $50 per month (100 Listings and 300 Keywords), and Ninja Plan at $100 per month (250 Listings and 500 Keywords).

Pricing and Plans of KeywordsAdvantage

You can check out more about KeywordsAdvantage from here: KeywordsAdvantage


Overall, if you are a seller on Amazon or interested in selling products on Amazon, then it is essential to improve your Amazon SEO rank as much as possible. The above tools will really help you out with that. But, of course, you can always try them out and see which one works best for you.

If you have any other suggestions or tools that might be useful for improving your Amazon SEO rank, then share them below in the comments section and help other people out there to get more information about it.

We’ll do all the heavy lifting so you don’t have to worry about anything except selling your products. Our team has experience with Amazon SEO that will optimize your listings based on keyword research. You can check more about ConversionStudy Amazon SEO Services

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