Amazon is the world’s largest online retailer, and people are always trying to find new ways to improve their search engine ranking. Inbound links have been shown to help with SEO, but do they work for Amazon product pages? The answer may surprise you.

In this article, we’ll explore why inbound links can be so powerful for Amazon product page rankings and how they might be able to give your products an edge over competitors.

What Are Inbound Links?

To understand how inbound links can impact your Amazon product page ranking, it’s important that you first understand what they are and why they’re important.

An inbound link is a link directed towards your website or webpage from another site on the internet. For example, if you have an article published on a public blog, anyone else can use their own website to include a link back to that article, which helps drive traffic and improve SEO value for both websites involved. In this way, sites with high authority (like Wikipedia) can return great results through indirect links alone.

Amazon Product Pages & Inbound Links

When someone searches for a product on Amazon, the search engines pull together customer reviews, prices, descriptions, and images from the product page, as well as inbound links from other websites.

Of course, the more inbound links a product has, the better it will rank for relevant searches.

However, Amazon isn’t always looking at traditional metrics like PR or PageRank when finding these links. Instead, it’s possible that they consider a link to be ‘more credible’ if it comes from another related website than a website with higher authority but not related to your niche.

Having said that, each search query uses different metrics, which are determined by complex algorithms on their own (known as Search Engine Algorithms), so we can’t assume that one specific rule applies to all of them!

In any case, it does seem logical that Amazon would be looking into inbound links to see if they can find websites related to your niche.

Why Inbound Links Matter So Much For Amazon Product Pages?

One reason that inbound links matter so much for Amazon product pages is that the search results page (SERP) doesn’t have a high amount of text on it, especially compared to Google.

This means that other signals are used more often than for a normal webpage, and sites that provide good information about a specific search query tend to rank higher than others.

To get on this SERP, you need inbound links from other sites providing the same or similar information as yours regarding a particular topic. This way, when someone searches for an associated term, your website comes up with the relevant information they’re looking for, and you get the traffic.

Can inbound links boost amazon product page SEO ranking?

It seems reasonable to think that inbound links would help your Amazon rankings.

However, it would help if you remembered that these inbound links also have to provide high-quality information to be truly effective. This means that you can’t just use a link farm (a large number of low-quality sites) as a substitute for real articles or reviews.

In addition, even if you do get high-quality inbound links from relevant websites, there’s no guarantee that you will rank above other results for the same search query, and all you can do is try your best!

Also, check out: What is Amazon SEO Service? Why Is It Important?


Inbound links can be a powerful factor in improving the performance of your Amazon product pages, and it’s definitely worth using other websites to get these links.

However, high-quality inbound links are necessary because you won’t rank very highly on search results if your information isn’t as good as your competitors’.

We can help you optimize and rank in front of more customers than ever before. We understand the market and know exactly what our clients need when it comes to getting visibility online. You can check more about ConversionStudy Amazon SEO Services

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