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If you’ve ever searched for a product on Amazon and then a few days later suddenly saw that same product cropping up all over your browser.
Then you’ve got a first-hand experience of Amazon Re-targeting Ads.
Re-targeting is the most powerful form of PPC advertising on the internet.
Ecommerce sales now account for nearly half of all growth in the industry. Consumers spent $517.36 billion on online retailers in 2018.
Despite this achievement, the average Amazon Store converts at a rate of less than 5%. The entry barrier to the Amazon market is minimal.
As a nutshell, the rise of online retail has outpaced the increase of online consumer expenditure.
Types of Amazon PPC Ads, also known as pay-per-click ads, are an auction-style system in which marketers bid on keywords. Whenever an Amazon user searches for a product, the vendors with the greatest bids on relevant keywords win the auction, and their product adverts appear in the location of their choice.
Amazon Keywords match types: For the first sponsored product, Amazon displays the Baking tool. When you take a search term benches, the ads matching with these search terms appear.