If you’re starting an eCommerce business or looking to increase eCommerce sales, eCommerce PPC is the form of paid advertising you’ll use.
PPC is one of the biggest drivers of traffic and revenue for all types of eCommerce businesses.
What Is PPC In Ecommerce?
PPC, or pay-per-click, is a form of paid digital advertising where you pay each time a prospective customer clicks on an ad.
These ads come in many forms including many types of Google search ads, organic ads, and dynamic ads as well as social media advertising.
Why is Ecommerce PPC Important?
Pay Per Click (PPC) is a paid advertising model used to drive traffic to a website,
And when used correctly, can have a major positive impact on your business!
PPC advertisements include display ads, search ads, local search ads, Google shopping ads, etc.,
And they can be found on websites, social media platforms, and even mobile apps.
On average, businesses make $2 for every $1 spent on PPC advertising,
And more than 50% of consumers arriving from PPC ads are more likely to make a purchase than those who came from an organic link.
Not convinced yet?
How Does Ecommerce PPC Work?
PPC for eCommerce is pretty straightforward.
There are a few different steps you’ll need to take to launch a campaign:
Ad creation is very simple for most eCommerce PPC campaigns.
These ads tend to be smaller but some platforms do offer larger ad sizes),
And they are typically made up of a headline, a few lines of ad copy, and in some cases, an image.
With the Google Ads PPC model, you select which keywords will trigger your ad.
Once you’ve created your ads and selected your keywords, you can decide how much you’re willing to “bid” to have your ad displayed.
However, this is one of the reasons that proper keyword research is extremely important for eCommerce PPC!
To carry out successful PPC ads one needs the services of a certified PPC and SEO company like Conversion Study
Conversion Study has a team of experts in Amazon SEO and PPC problems online sellers face and has the best strategy.
Select a preferred time and book a call with Conversion Study and let them do the donkey work.