Before you can utilize Amazon SEO keywords to boost conversions, let’s first learn exactly what we’re dealing with here.
Amazon is the world’s largest e-commerce store.
As a seller, this is a platform you cannot afford to ignore.
However, the competition on Amazon is indeed ferocious with over 12 million items for sale.
So how can you stand with your head above water and sell your products competitively?
One of the ways to stand out from the crowd is by utilizing Amazon SEO keywords.
What are Amazon SEO Keywords?
Amazon SEO keywords are road maps that pave the way for your listings to rank and boost conversions on a consistent basis.
Well, it’s easier than it sounds because Amazon isn’t just an e-commerce platform.
Just like Google, it is a search engine with its very own algorithm called A9
A Brief Introduction to Amazon SEO
Just like other search engines, there are special SEO strategies you can use on Amazon to boost your rankings.
This means you can use certain key phrases to improve your discoverability in organic searches and increase sales.
If a customer types in a search query, the A9 algorithm will return the most relevant results viable for purchase.
This is because Amazon prioritizes User experience.
Amazon wants the customer to have the best possible user experience, which means the most relevant search results will be displayed on the first page.
Keep in mind that the whole objective of Amazon is to sell things.
They want to connect customers and sellers as easily as possible.
If customers are happy with the search results, they’ll become consistent customers.
How Do Amazon SEO Keywords Work?
Amazon SEO keywords are simply search terms (words and phrases) that buyers type into the Amazon search bar.
You should include the right keywords in your listings such that:
- Your target audience can easily find your listing
- The conversion rate can skyrocket
- Your visibility can improve
How to Utlilize Amazon Keyword to Boost Conversions?
If you want to sell on Amazon like a Pro, you want to position your keywords in the right places to improve user experience and diminish a high bounce rate.
A high bounce rate means that when a buyer clicks on your listing, they leave pretty quickly without taking any action (buying or even adding to cart)
What does this action tell Amazon? —
That buyers aren’t finding what they’re looking for from your listings.
And what is the outcome of this? —
Your visibility drops and your product is shown in fewer search results which suffocates your ranking.
Here’s what you need to optimize in order to avoid a high bounce rate and boost conversions:
Always put the most relevant keyword(s) at the beginning of your product title.
If you’re selling soccer balls and the most important keyword is soccer ball, make sure “soccer ball” is at the beginning of the title.
For example, the title should be like this:
- Your product’s most important keyword, preferably a long-tail keyword (this is a super important keyword, by the way)
- The most relevant problem the item solves such as “Designed to Hold Air Well”
- The product target audience (i.e For Pros, Youths & Adults) including the size
There’s no need to go overboard — the title should speak directly and relate to exactly what the customer is searching for.
This is relevancy level-1000.
Backend / ‘Hidden’ Keywords
Let’s be honest, sometimes buyers can misspell while searching for a product to buy.
Or perhaps they’re looking for a ‘soccer ball’ but they do not use an exact key phrase.
Since you do not want to leave money on the table, you still want these people to find your products.
But you can’t include misspellings and other potential keywords in your listing.
So to ensure that people still find your products, you need to put these Amazon SEO keywords in the “backend”
This section is usually under “search terms” in your Amazon seller central while you’re creating your listing.
How you optimize your product description is essential to how fast you rank.
Your descriptions should be persuasive enough to entice people to make a purchase or else they’ll bounce off the listing which can reduce your organic ranking and sales.
How do you make the most of Product Descriptions?
- Bullet points: Usually Amazon gives you 5 bullet points to describe the features of your product.
However, begin every bullet point with your most important keywords.
Unless your brand name is a keyword, avoid using it. Make enough space for relevant keywords but do not overdo it. Make your copy follow naturally.
Additionally, do not focus entirely on the features of your product. Relate to the customer and highlight how your product can solve their problems.
- Product description and EBC (Enhanced Brand Content): Summarise your bullet points in a concise, snappy manner, including some key phrases you didn’t use in the title and bullet points.
Your EBC should also be layered neatly with relevant images and keywords. This is your final chance to tell buyers why they should add your product to their cart.
How do you Pick Amazon SEO Keywords?
Amazon SEO Keywords tools will help you find the right keywords for your products.
These will also provide suggestions on how to improve your product listings and make sure that they’re optimized and ranked higher on Amazon.
Here’s what I recommend.
Amazon Keyword Research Tools
Helium10 is a super user-friendly option to help you get started — and it’s free to use.
You can also check out Keyword Tool for Amazon, Ubersuggest, or use Amazon’s very own keyword suggestions in the search bar.
How Does PPC Relate to Amazon SEO?
Since we’re looking at Amazon SEO keywords, we should also touch on the rich uncle strategy — Pay-Per-Click, or the sponsored product listing.
Amazon SEO keywords or rather Amazon PPC keywords can also be used in running ads in order to rank higher in search results.
The only difference with this strategy is that you pay a fee when someone clicks on your listing.
Meaning, Amazon PPC enables you to bypass the organic ranking space even though your listing isn’t well optimized.
As long as you have the bucks to spend, you’re good to go.
However, your ranking will drop dramatically when you stop the ads.
Well, we’re not focusing on Amazon PPC in this article, it’s a whole other beast!
But, you should know that it’s available on Amazon just like other search engines like Bing and Google and that it’s responsible for most product listings you find at the very top of search results.
Conclusion: Amazon SEO to thrive with Better Keywords
When you master the art of using Amazon keywords to better your Amazon SEO, you can easily become a successful e-commerce seller on Amazon.
You will rank organically and when you factor in Amazon PPC keywords, it’s a Wrap.
And speaking of a Wrap, if you’re struggling to utilize Amazon SEO keywords to boost conversions and ranking for your business, our team of talented SEO experts is ready to show you the ropes.
Book a call with us today (it’s 100% free) and let us help finesse your listings from A-Z as you focus on recouping from your profit pool.
Have any questions or inquiries? Let us know your thoughts. Please leave a comment below.