How to Optimize Keywords on Amazon

Keywords are the most important component of your Amazon product listing. Amazon’s search engine algorithm is designed to return results based on what customers are searching for, so your keywords play a huge role in how often people will find you among thousands-upon-thousands of products.

The more specific and relevant your keywords are, the better chance you will rank highly in search results and get found by shoppers.

This blog post will go over tips for choosing, organizing, and optimizing your keywords on Amazon.

1: Use Keywords in Your Title

If you’ve ever done any SEO or paid search marketing before, this might feel like an obvious tip to you, but it’s also one of the most important! Your title has the highest impact on keyword search volume, so it’s important to use two or more of your most relevant keywords here.

2: Use Keywords in Your Bullet Points

Don’t forget about your bullet points! They only show up for Amazon shoppers once they’ve already viewed and clicked into the page, but that doesn’t mean they shouldn’t be optimized with keywords too. Again, it’s a good idea to use two or more of your most relevant keywords here.

3: Use Keywords as Your Product Description

Your product description can have a massive impact on your Amazon ranking, but that’s only if it’s well written and optimized. For example, write out the details of your product in the text as opposed to using bullet points, or try alternating between bullet points and text.

4: Use Long-Tail Keywords

When you’re entering keywords into the Amazon search bar, you’ll see that each keyword has associated with it an “Attribute.” These hold keyword options for variations of your main keywords. If you started adding these long-tail attributes to your product listing, they could help boost traffic from specific searches related to those terms.

5: Avoid Duplicates

It can be tempting to use the same keyword phrases repeatedly, as you would for any other SEO strategy. However, doing so on Amazon will make it appear that your listing is just a bunch of duplicate titles without substance.

The more keywords you’re using, the less important each one becomes in convincing someone actually to click through to see your product page. Aim for organic relevancy with only a few main keywords used throughout your product title, description, and attributes instead of trying to stuff dozens of keywords into every field.

You’ll get better results from fewer high-quality keywords than many low-quality ones!

6: Interlink Keywords Organically

Adding links within your product listing is another SEO best practice that translates entirely well to Amazon. Of course, you won’t be able to include anchor text in your links. Still, you can interlink important keywords and phrases throughout your product title, bullet points, and description instead of adding unnecessary links everywhere for the sake of it.

7: Use Hyphens

Try using hyphens in the middle of your keyword phrases as an alternative to using spaces or underscores between words. Then, when a consumer searches on Amazon with multiple words in their query as one phrase, they will see results that equally match only those words without any additional structure.

8: Use Brackets

Brackets are an easy way to insert keywords into text strings without having them look too unnatural or forced. You won’t see these recommended anywhere except for SEO blogs, but they work pretty well if you’re looking to mimic the title structure used by sites like BuzzFeed and Upworthy. For example, [BuzzFeed title tricks].

9: Make it Relatable

In addition to trying to rank as high as possible with your product listing, you also want a lot of traffic from shoppers actually clicking through and purchasing your product after viewing it on Amazon!

If someone is drawn in enough to read your entire product description but isn’t convinced enough to buy, they’re going to click away. So to maximize both rankings and sales conversions, consider using words and phrases that make the product relatable to the reader.

10: Optimize for Reviews

In addition to simply optimizing for search results on Amazon, you can also try optimizing your listing by including specific content that will encourage shoppers to leave a review after purchasing your product.

Check out: How to Rank on Amazon? – Amazon SEO Optimization
and also: Top 5 Best Amazon SEO Strategies in 2021


We hope you enjoyed our guide on How to Optimize Keywords on Amazon.

We know many people are searching Amazon for keywords and then linking those keywords into their content to help boost traffic, but that doesn’t mean you can’t do the same thing! If you have a plan in place for your product listing, you’ll be able to rank more effectively in organic search results with proper optimization practice.

We understand the market and know exactly what our clients need when it comes to getting visibility online. You can check more about ConversionStudy Amazon SEO Services.

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