Optimizing your Amazon product description is a great way to increase sales and create more opportunities for discovery by potential customers. However, it’s important to note that this process doesn’t just happen overnight, as it takes time and consistency to see results.
This article will provide you with some of the best tips for optimizing your Amazon product description.
How to Optimize Your Amazon Product Description?
If you aren’t already aware, the description is one of the main ways a reader can tell if your product fits their needs. In fact, it has been stated that up to 80% of readers will skim a description first before deciding to read more or move on to another option.
This means they want to know how you will provide them with value for their purchase as quickly and effectively as possible.
It also means that this optimization process could help your chances of getting found in search results by new customers if done correctly.
The following are tips for optimizing your Amazon product description:
Add keyword research to your marketing plan
This is an important step in the optimization process, as it will help you find out how many people search for your specific keywords every month. The next step is to use these words in your title and product description to help increase sales.
Pack value into each word
The more information you can provide potential customers, the better chances you have of higher conversion rates. For example, instead of saying this item is “new,” say that it’s one of the top-selling new items available for purchase right now.
Be descriptive with negative aspects
Remember when we talked about adding value? Well, this aspect applies here as well. When describing your product, there may be negatives that come along with it; however, if you can correct these issues and make the potential buyer aware of them in a positive light, they will have less reason to go elsewhere.
It’s important to let readers know what they will get when they purchase from you rather than simply focusing on features or details. Give examples such as “this is perfect for …” or “these items are similar to …”
It’s easy to see why this might need some explaining, but think about it; if someone searches for “dog food” online, how many options do they have? However, if they type in “large breed dog food” or “natural dog food,” the number of items on their screen will dramatically decrease, and they’ll be more likely to purchase from someone as opposed to just any old company.
Highlight positive reviews
Again, it’s all about providing value to help your chances of getting found by potential buyers. If you have glowing Amazon product reviews, there is no reason you shouldn’t highlight them for everyone to see when deciding whether or not they want to buy something from you.
Be a resource
This tip can be taken literally and figuratively if your product has helpful information for interested parties; this should be included in the description area. Do not underestimate how powerful this can be for your product.
Also check out: How to Optimize Your Amazon Product Title?
These are just a few of the many ways you can optimize your Amazon product description to increase sales and create more opportunities for discovery.
Remember that this process takes time, as you need to consistently focus on providing potential customers with relevant and valuable information every time you make an update, which will ultimately help them decide if they want to buy from you or not.
Our team of experts will optimize your product listings so that they show up higher in search results on Amazon! This way, more customers will find your products and increase sales for you! In addition, you can check out ConversionStudy SEO Services.