Keywords in Amazon SEO are used to tell Amazon search engine what products the article is about. Keywords are important because they help customers find your listings in seconds by using a search engine. Unfortunately, most people don’t know how to pick keywords in Amazon SEO.

This article will help you understand the basics of keywords and their importance for ranking well on Amazon.

Keywords in Amazon SEO

In Amazon SEO, keywords are used to tell Amazon what products the article is about. Keywords help customers find your article by using different search terms or phrases than if you were searching for it yourself.

For example, if someone types “blue dress” instead of “dress,” your article will likely rank higher because these two words both contain the same keyword “dress.”

Keywords are important because customers usually do not scroll past page 2 in search results.

How to Pick Keywords in Amazon SEO?

Pick keywords that are important for your product. These words should be used by customers searching for your articles and should have little or no competition.

For example, if you are selling a coffee cup, then the keywords “cup,” “mug,” and “drinkware” would probably be best since they seem to be most popular with other people selling similar products. Try to be more specific when it comes to keywords.

A customer will search for “dress” instead of “clothing” because the term “dress” is more specific. The same goes for Amazon SEO; pick keywords specific to your product instead of using long words.

If you sell red dresses, then don’t use the word dress; use the word “red.” It’s all about being as specific as possible whenever you can.

You can find long-tail keywords by searching for your product on Amazon.

Don’t keyword stuff! Customers don’t like all of the keywords being used on one page. Keep this in mind if you are writing an article about a coffee mug, don’t use “coffee” or “mug” repeatedly throughout the article.

Here are some quick tips on how to pick keywords in Amazon SEO?

  • Be specific
  • Don’t stuff keywords
  • Use long-tail keywords
  • Always search for your product on Amazon


Finding keywords for Amazon SEO is harder for some products than for others. The best keywords are the ones that customers use when searching for similar products.

Remember, pick your keyword carefully because it will be used to determine how well your listings rank in the Amazon search engine!

Our team of experts will optimize your product listings so that they show up higher in search results on Amazon! This way, more customers will find your products and increase sales for you! In addition, you can check out ConversionStudy SEO Services.

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