A new era of online marketing has begun, And it’s all about ranking eBooks for local search SEO. In many cases, you can rank your eBook on the first page of Google for keywords that are related to your product or service without paying anything out-of-pocket.
In this post, we will cover why ranking Amazon eBooks for local search SEO is a smart move. We will also share some tips that are limited to Amazon eBook rankings and can be used for any type of book you want to rank.
Why Ranking Amazon eBooks for Local Search SEO Is a Smart Move?
A great way to get some good exposure for your business is through ranking Amazon eBooks.
When you do this properly, you will have a winning combination of high-quality traffic and a chance to convert that traffic into paying customers.
The goal of Amazon is to provide a very positive experience for customers. It’s in their best interest to rank you well, and they work hard to do this, which will help improve your rankings. Sites like Amazon have become one of the most trusted sources for both consumers and businesses when it comes time to purchase or spend money on advertising.
How to Rank Amazon eBook for Local Search SEO?
There is no magic pill that you can take to guarantee rankings on Amazon. However, some things will help you to increase your chances of this happening.
Be sure to include keywords in your book title and subtitle as well as throughout the content of the book. Remember not to go overboard with these but instead be strategic about it. Doing this will allow Google and other search engines to see what type of information your eBook contains and how relevant it is to a specific subject or keyword phrase related to it.
Make sure you use the right keywords in your listing and on any sales page if one exists for your product. There is a lot more competition online than there was just ten years ago, so standing out from the crowd can be a challenge without the help of a good SEO specialist.
The whole point to ranking well on Amazon is to get in front of the right people and show them why they should be buying your eBook over someone else’s. Ensure you include several different media types in your books, such as pictures, graphs, and charts when appropriate. This will make it more entertaining for readers, increasing the chances of sharing it with others via social media or word-of-mouth.
Be sure to choose a primary keyword phrase that makes sense for what you are trying to sell. Once this is done, brainstorm a list of secondary keywords that you can use throughout your copy to provide even more information about what your product or service does. It isn’t important to try and outrank the competition on every keyword phrase related to your eBook. Instead, you will want to focus on the most relevant ones.
When searching for keywords related to your book, you need to be sure they can find it in a search engine or when browsing through an online directory of eBooks in specific categories. Try using the right category when posting your eBook with Amazon, which helps increase its visibility in search results.
Don’t forget about sharing information about your new release via social media channels such as Facebook, Twitter, Google+, Linked In, etc. You could even create an email marketing campaign aimed at getting more people to purchase your eBook.
You may have to play around with different headlines and descriptions when submitting the listing for your book. The goal here is to provide keyword-rich content that will rank you in search engines and help sell more copies of your product.
By following the simple steps outlined above, you should rank your eBook for local search and get more targeted traffic into paying customers.
The eBook market is extremely competitive these days, which is why we always recommend working with an SEO specialist who can help make this process easier. If you need any additional help related to ranking your book, feel free to let us know.
Do you need any help with optimizing your product listings for Amazon, Google, and Alexa? You can check out ConversionStudy Amazon SEO Services.