Steffan Redhawk introduces PPC and talks about how strategies for campaign creation

What is Amazon PPC Strategy 2021 – We’ve expanded our  Amazon PPC Management services to include Amazon Live, and Video Retargeting for our customers that qualify, stay tuned for more in 2021!

With over $3.2 m spent per minute in PPC Private Label Owners just like you are quickly realizing how important it is to exactly what is amazon ppc and leverage it while they still can!

Seriously, how can you expand your business faster using PPC? So – Where do I start with amazon ppc ads? These campaigns are where all the bread and butter lies for ‘low hanging fruit’. Our Amazon PPC Experts will fully manage your account and tweak your account for the best long term strategy possible!

With thousands of campaigns created and millions upon millions of impressions each day, we know exactly what it will take to bring your account to the next level! When it comes to PPC management, we’ve got you covered from A to Z. PPC Management can be HARD So our job is to make the process seamless for you, so all you have to worry about is inventory and listing optimization! (we help with that too if you need it!)

Profitable Steps For Sellers In 2021

Some of the most overlooked profits are the ‘low hanging fruit’ of PPC. These low hanging fruits are really easy to miss because typically we’re all thinking about the big dollar right? How to expand from 5k to 10k the quickest, usually we’re not thinking about the $1.14 keyword that generated $76 in sales.

But what happens when you have 100 of those?

Yup, low hanging fruit 🙂

The above keyword is what’s called a ‘Honey-Pot’. A Honey-Pot is a well converting word that we don’t spend alot of money on, but has huge returns. These are HUGE opportunities for increasing our overall profits, because typically we’re not the top bidder for these honeypots, and we should be. Simply increasing your bid on high converting keywords can often propel you past your competition and into more profits than you thought possible.

Increasing PPC traffic on Amazon to these honeypots through off amazon channels can help boost your organic rankings for little advertising spend. This is a strategy that we’ve focused on, and can be seen utilized across all our partnered accounts!

Amazon PPC Strategy 2021

Steffan suggests using a ‘sticky box’ campaign setup that starts with 3 campaigns:
1) Automatic Campaign
2) Manual Campaign (For broad matches)
3) Manual Campaign (For Exact Matches)

Advanced PPC uses between 6 and 7 campaigns per sku. This is when we utilize video targeting, retargeting, sponsored brands, and self targeting. Keep in mind that you can expand your 3 campaign setup and create massive video campaigns (As discussed in the video) to increase your profits quicky!

Amazon PPC Tools

Helium 10 is by far the best we’ve used so far for PPC. The platinum plan is what you need in order to get automatic changes to your PPC.

Should I Use An Amazon PPC Agency?

Selling on Amazon and utilizing PPC has been a nightmare for many sellers, but worry no more, fully managed services will take the stress off you, and allow you to focus on growth!

How do you structure your Amazon PPC Campaigns?

Amazon PPC Strategy overview by Conversion Study

For every partnered company the setup is slightly different. Setup really depends on what YOUR KPI’s. Not to mention what your overall goal is. Every seller has different needs and goals when it comes to customer acquisition.

There are several steps a customer takes on, and off Amazon before they decide to make a purchase.

Our goal is to capture people in the right part of their purchasing journey. Because we want to make the sale that is most important to YOUR COMPANY! For Instance, if your only goal is to increase conversions. So we’d target the purchase phase of their customer journey!

Did you know that its 100x’s cheaper to retain a customer than it is to require a new one? Did you know that if you sell consumables.. (Gels, capsules, food, objects that run out). But you can increase your sales by 15% just by increasing your customer retention enough to get the subscribe and save feature?

Getting Started with Conversion Study PPC Management

What You Get:
Amazon PPC Management – Fully Managed Processes

Conversion Study Amazon PPC Strategy – Most suggest 3 campaigns, but typically 4 to 6 campaigns per product get the best results. We’ll go over all the forms of targeting that your company can capitalize on to bring in additional profits.

Amazon PPC Ads – Not all ad structure is alike, we’ll use our ppc consultants who focus purely on raising amazon ppc conversion rates. But high conversion rates aren’t enough so we structure solid copywriting. This helps bring in additional traffic you didn’t know you were missing!

Amazon PPC Launch Strategy – You need it, we’ve got it! Launching several products & need a way to push traffic non stop? We can help you rank quickly!
*Additional Fees May Apply on some launch strategies*

Amazon PPC Services – Each month you’ll get a rundown of your PPC Conversion Rate, because its IMPORTANT to KNOW YOUR METRICS. You’ll also receive the PPC Keyword Research, because its important to know your keywords too! In addition to these you’ll get an updated list every month of exact targeted keywords that have proven to be honeypots! (a honeypot is a keyword that returns 5 to 1 or better on your investment)

Small Business Package (Covers Up to 50 Skus)

Campaigns setup by Conversion Study are monitored 24/7. The primary focus of our team is expanding your reach. Using your KPI’s we’ll adjust our strategies to give you the best possible outcome. Please note that most campaigns take on average 3-6 months to optimize depending on size of the daily budget.

Fully Managed PPC Services
Full Time Contact Person
24/7 Account Monitoring
Weekly Strategy & Updates
Monthly Accounting Reports

All for just $1200 Per Month!
Click here to buy