Amazon SEO is the process of optimizing product listings with relevant keywords in order to rank highly for Amazon’s searches.
A lot of businesses that start off on Amazon are unaware of SEO in Amazon.
It’s not all about throwing products on the wall and hoping they stick.
There is a process that should be mastered if you want to become a successful seller on Amazon.
How does Amazon SEO work?
Amazon SEO works on the premise of relevance and performance.
Just like Google which pinpoints at returning the most accurate results from search queries, Amazon SEO works similarly.
Amazon SEO exposes the customer to the most relevant items that they’re most likely to purchase based on input search terms.
It is an algorithm (A9) controlled by advanced artificial intelligence (A.I) and can hardly be manipulated.
A lot of sellers on Amazon have tried to cheat the algorithm in the past and have successfully found themselves in some hot soup
Some have even been victims of severe lawsuits.
Amazon is very strict on this and has suspended, banned, and sued sellers who try and buy, sell and post fake reviews and praises for their products to gain traction.
This is how most people who are unaware that Amazon SEO works end up messing up.
Either that or they rank poorly and end up failing.
In order for Amazon SEO to work in your favor, you should do a great job making the following areas keyword-rich and extremely relevant to shoppers:
- Your product title
- Product description and bullets
- Your product images
- Backend keywords and
- Customer language
The Amazon algorithm runs through the above sections of your listing to spot keywords and search terms and determines what is the most relevant to the customer.
That is how Amazon SEO works.
So if you want your product page to be on the first page, Amazon SEO is a must.
The good news is that it is free and easy to pull off if you know what you’re doing.
5 Amazon SEO Factors That Determine Ranking
If you want your product to rank highly, these are the Amazon SEO factors to focus on:
1. Perform extensive keyword research
Should include low competition keywords, long-tail keywords, and great keyword opportunities like misspellings.
You can use free keyword research tools like the the KW Index Checker and Amazon Rank Tracker to look for opportunities to harvest as many keywords as you can but must be relevant to your copy.
But if you want to take your SEO game to a whole nother level, Helium10 has one of the best keyword research tools that have proven a huge success to Amazon sellers.
2. Make use of high-quality product images
Customers absolutely love images especially if they’re genuinely interested in buying the product.
Amazon’s recommended size for images is 1,000 x 1,000 pixels to enable the zoom effect.
These images should also be keyword rich and relevant to the message in your copy
3. Fill your description sections with keywords
However, you shouldn’t overdo it.
You want your description to make sense and not look spammy and unreadable.
A keyword-rich description can help your listing rank highly since it’s saturated with relevant keywords.
4. Generate genuinely positive reviews but without incentives
Reviews can help your Amazon SEO ranking explode if you have several.
You can generate positive reviews by following up on customers who purchased from you and encouraging them to post an honest review.
5. Research your Customers
In order to make your listing as relevant as possible, research your potential customers.
The best place to do this is in the Amazon review section.
See what customers are saying, see what they like (good reviews) and what they don’t (bad reviews).
Use the customer language that you found in the reviews inside your product copy.
By doing this, you are hovering over the customer’s mind and predicting their next move.
It makes it easy for you to write a compelling and highly persuasive product copy
And with all the above factors kept in mind, this will help your conversion rate goes up as well as your ranking.
In case they ran into any issues whilst with your product, address the problem immediately to avoid negative reviews which could affect your conversion rate.
Amazon SEO Challenge
If you’re a serious Amazon seller, we have an Amazon SEO challenge for you in the pipeline.
In this challenge, we’re going to show you how you can get to page one for your keywords in 7 days without spending thousands on a launch service.
You already know how massive Amazon SEO is.
And if you want to take your business to a whole new level and expand your reach, let us help you get there.
Click here to grab your 7 day challenge
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